SRC

Formerly known as Syracuse Research Corporation, SRC has undergone a transformation. This independent, not-for-profit research and development company specializes in crafting solutions for the defense, environment, and intelligence sectors. The previous Syracuse Research Corporation brand had become outdated, primarily associated with “research” alone.

In response, we rebranded the company to position it as an innovator in the realms of science, technology, and information, with a specific focus on defense, environment, and intelligence. Our approach incorporated vibrant and colorful imagery, designed to convey energy, power, and authority. The use of animals in the image art direction serves as a unique and fresh means of communicating our message, distinct from the typical military or equipment imagery often associated with these industries, all complemented by a modern and diverse color palette.