BHG digital ad campaign

Working collaboratively with the CMO, Data Analytics, Performance, and Creative teams, we devised advertising campaigns featuring distinct messaging, execution, and formats. These campaigns were launched and assessed monthly across various channels, including LinkedIn, Facebook, and the Google Network.

The combined efforts delivered impressive outcomes, as the ads consistently generated over 7,000 leads per month for a full year. This marked a significant growth of approximately 450%, contributing to a total funding amount of approximately $175 million.