Hand Held Products
Hand Held Products, later acquired by Honeywell and rebranded as Honeywell Scanning & Mobility, was a global leader in handheld barcode scanners. As the brand had grown outdated, a brand evolution was needed to reflect its innovative leadership in imaging technology. In the B2B space, products often lack the allure of consumer goods, but we saw an opportunity to change that. By introducing bold colors, playful graphics, and unique compositions, we infused visual interest to make these products more appealing and captivating in the industry.
Transportation vertical market
A series of conceptually crafted direct mailers aimed to captivate the audience's attention and distinguish themselves amidst the mailbox clutter. The use of the truck image served as a straightforward means to directly convey the technology's transportation application, with each mailer dedicated to communicating a specific benefit. This collaboration with the photographer and the incorporation of various visual techniques added an enjoyable and creative dimension to the process.
