Hand Held Products
Hand Held Products, which later became Honeywell Scanning & Mobility after being acquired by Honeywell, stood as the global leader in manufacturing linear and 2D handheld barcode scanners driven by imaging technology. However, the Hand Held Products brand had grown outdated, necessitating a brand evolution to reflect its status as an innovative technology leader within the industry.
In the B2B landscape, products and applications may not always carry the same allure as consumer goods. Nonetheless, we embraced the challenge, firmly believing that B2B doesn't have to be mundane. The brand can possess the same level of attractiveness and intrigue. To achieve this, we introduced fresh and bold colors, playful graphics, and unique compositions to infuse visual interest, thereby making these products more appealing and captivating within the industry.
Transportation vertical market
A series of conceptually crafted direct mailers aimed to captivate the audience's attention and distinguish themselves amidst the mailbox clutter. The use of the truck image served as a straightforward means to directly convey the technology's transportation application, with each mailer dedicated to communicating a specific benefit. This collaboration with the photographer and the incorporation of various visual techniques added an enjoyable and creative dimension to the process.
