BHG Money

BHG Money, powered by BHG Financial, offers a comprehensive suite of loan solutions, catering to professionals seeking business, personal, startup, and SBA 7(a) loans. Originally part of the Bankers Healthcare Group in 2001, BHG Money emerged as a distinct brand in early 2022.

Navigating a crowded lending landscape, our challenge was to not only compete but to truly differentiate ourselves. We embarked on a campaign that underscores the pivotal role money plays in realizing individual aspirations and dreams. By emphasizing these aspirations and the BHG Money brand itself, we foster an emotional and personal connection with our audience.