Lendit Fintech
LendIt Fintech, later known as Fintech Nexus, stands as the premier media and events company focused on fostering innovation in lending and digital banking. In 2019, BHG proudly assumed the role of gold sponsor at LendIt Fintech USA in San Francisco, a venture that came with a tight 45-day production timeline. Rising to the challenge, we embarked on a journey to build everything from the ground up – from messaging and concept development to design, booth structure, collateral, social media promotion, animation, banner ads, and a compelling landing page.
To cast BHG in the spotlight as a financial frontrunner, merging the finest qualities of both FinTech and traditional banking, we centered our efforts around the theme "Best of Both Worlds" throughout the conference. Our dedication and creativity paid off, as BHG earned accolades for Best Booth Design during the event and received an Honorary Mention for an integrated campaign at the 2020 In-House Advertising Forum.
IHAF cited BHG for “turning heads” at the conference, where BHG took home the coveted Lendit Best in Show award for booth design. BHG created an immersive, interactive participant experience in its booth, positioning the brand as “The Best of Both Worlds,” blending a Fintech lender’s speed, ease, and data analytics excellence with a traditional lender’s relationship-based approach.
