inStaffing

InStaffing, a former healthcare recruitment company under Bankers Healthcare Group, ceased operations in 2019, but the branding process remains one of my most exciting projects. The logo skillfully combines a person and map icon, symbolizing the ability to locate and connect the right candidate. The positioning statement aligns with the graphic, depicting a bustling street of professionals, showcasing InStaffing's expertise in placement. A vibrant color palette and rounded typography add energy and approachability to the brand’s identity.